Sales training courses
We can offer our full suite of programmes in English and are developing the capability to offer them in Arabic as well. Contact us for more details.
SPIN® selling
Developed and refined from research data, SPIN® is used by top salesforces in no fewer than twenty-eight countries. This programme can be conducted in Arabic and is available on an in-house or open basis. Contact us for more details..
Account strategy for major sales
Based on research into complex, competitive, multi-influencer and long-cycle sales, this insightful programme taps into the psychology of high-performance sales executives.
MSP (Major Sales Process)
From the providers of the world's most successful sales skills programme comes the Huthwaite Major Sales Process (MSP) an opportunity management system to maximise your success rate in major, complex sales.
Negotiation
Founded on the largest ever study of negotiation skills, this is the most sophisticated negotiation model yet devised.
MADKAM
Based on research into major account development and key account management, this course concentrates on managing valued accounts, changing the level at which people think and operate from 'seller' to business entrepreneur.
Salesforce management
A Sales Manager has to be many things: a seller, a strategic planner, a team leader and an ambassador. Much of the role can be very different to that involving selling alone and all too often the enthusiasm of the newly appointed Sales Manager is diminished once they realise they are back on a learning curve - and a steep one at that.
Persuasive sales presentations
This advanced presentation programme integrates persuasion skills and buyer psychology with new research into audience reactions to different behavioural styles of presentation.
Effective sales proposals
Based on persuasion and buyer psychology research, this hands-on workshop addresses often-neglected skills needed to create truly effective proposal documents.
Effective social influencing
This programme focuses on using corporate hospitality as a key element in sales strategy, by combining findings on selling.
Effective coaching
A very practical programme, based on original Huthwaite research, which gives both behavioural skills - so that coaching is communicated effectively, and diagnostic skills - so that the right people are coached about the right things, at the right time, to give optimum payoff.
SPIN® Marketing Workshop
Research into marketing communications has revealed that paper-based selling often fails where its face-to-face cousin succeeds. This course applies the principles of SPIN® to the marketing of high-value products and services to make your message work more effectively.
To learn more about Huthwaite contact us.



